— Journal

Journal

We dissect digital marketing, development and growth — no fluff, no marketing clichés.

May 28, 20266 min

Why SEO without a technical audit is money down the drain

You can write perfect copy and buy links from top-tier domains — and still not move. The reason: a technical base your content can't be indexed without.

May 21, 20267 min

Meta Ads ROAS: honest math and why 3x is fine

Everyone wants 10x ROAS. We unpack why that's a myth in 95% of niches, how to calculate real payback, and when to kill a campaign.

May 14, 20265 min

Performance Max or Search: where to spend in 2026

Google pushes Performance Max as the universal answer. We unpack where PMax actually wins, and where classic Search still beats it 2-3x.

May 7, 20265 min

B2B SMM: why you shouldn't copy B2C

Memes and TikTok dances are a B2C playbook. B2B needs something different: opinions, cases, expertise. And entirely different metrics.

April 30, 20266 min

How we lifted a landing page conversion by 47% in 3 weeks

A case study: SaaS startup, landing page converting at 1.2%. What we changed — and why 80% of the wins weren't about design.